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‘Just as genes propagate themselves in the gene pool by leaping from body to body via sperms or eggs, and memes propagate themselves in the meme pool by leaping from brain to brain, via a process which, in the broad sense can be called imitation, so images propagate themselves in the image pool by leaping from screen to screen via a process which, in the broad sense, can be called association.
Given the right conditions, replicators automatically band together to create systems, or machines, that carry them around and work to favour their continued replication. If an image is to dominate the attention of a screen, it must do so at the expense of rival images. Selection favours images that exploit their cultural environment to their own advantage.
Image Products & Product Images
Edition 1 | London | March 2013
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