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Surreal Business Cycle (September 2012)
light installation with integrated video

‘Surreal Business Cycle‘ was the first in Rupert Jaeger's image & light installation series. He had been experimenting with the juxtaposition of video and printed images before, but here they were combined to create a sculptural piece that was literally made out of images, with a video at the core of the sculpture.

Technically, ‘Surreal Business Cycle‘ is a 35 x 20 x 20 cm glass box that is almost entirely covered with semi-translucent images. A video screen is installed in the lower centre, in portrait format at a 45 degree angle, playing mostly split-screen stop-frame animation.

The concept of the piece is part of a bigger experimental narrative, which follows the trail of images and events that originated in the revisiting of a moment that originally took place in Barcelona, Spain, on the 22 of September 2001 at 15:17:28 hrs.

The ‘protagonist’, like a time traveler from the future, forensically examines the remnants and their visual surfaces of a time bygone, with a particular obsession for the currencies of ‘Old Europe’, found in a seemingly random manner on walls of cities across Europe and beyond.

The printed images form a collage of memories, snapshots of urban decay and fragments of a loose narrative, while the video illuminates the object from the inside, thereby creating a semi-translucent object that takes on different meanings depending on the angle of the observer.

‘Surreal Business Cycle‘ was shown as part of the ‘Mnemonic City’ series. The exhibition took place in the Doomed Gallery, Dalston, London under the banner ‘Mnemonic City: Plato’s Cave’ with other work of 12 artists of Magma Collective.

light installation with integrated video
35 x 20 x 20 cm
glass box covered in semi-translucent adhesive, video screen
exhibited at:
Doomed Gallery, London, September 21/22 September 2012
The Nostalgia Machine
Imparando da Firenze