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Centerfalls, Designer Outlet Resort
November 2013

Centerfalls is a Designer Outlet Resort currently under development in Metn, an upmarket area of Beirut, Lebanon. The project will be the first of its kind, offering a unique combination of luxury designer brands at outlet prices, as well as upmarket leisure and entertainment facilities.

In late 2013, Rupert Jaeger, on behalf of Design International, was leading a marketing campaign to position Centerfalls as a desirable opportunity for luxury retailers and to generate leasing contracts for future tenants of the development.

As part of the campaign, a brand and logo had to be developed, which was designed and developed in partnership with Memac Ogilvy, who acted as a local branding and PR consultant.

read more
role:
campaign coordination;
pre-development research & analysis;
brand consistency
related:
Centerfalls campaign
DI Leasing, Luxury Retail Leasing Consultancy
London, UK; July 2010

DI Leasing is an internationally renowned consulting company, specialising in luxury retail leasing, property and shopping centre management. The company was founded in 2010, as a sister company of award winning architecture firm Design International (DI).

Rupert Jaeger was given the task to create a concept for the brand and logo of DI Leasing, and fully develop the design, with two main objectives:

To create a brand that embodies a character of luxury and international flair; and to ensure the DI Leasing brand is instantly recognisable as a company of the DI Group. This was achieved by integrating elements of the parent brand into the design, albeit in an abstracted way that resulted in a logo, which is unique in its own right.

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role:
brand & logo concept;
logo development & design
related:
DI Leasing brochure
DI Leasing website
Centro Sicilia, Shopping Centre
Catania, Italy; 2011

Centro Sicilia is a regional shopping centre, which opened in Catania, Sicily in 2011. The project was designed by architectural firm Design International.

As part of the architectural contract, Rupert Jaeger was given the task to create a brand and logo for the shopping centre.

The objective was to create a brand that reflects the identity of sicily, and the area around Mount Etna and the city of Catania in particular.

This was achieved by using the colours of the flag of sicily, as well as the 'triskelion' with its head and three legs of the Medusa that forms part of the flag, as inspiration for the main shape of the logo.

By abstracting this triskelion into an organic shape, the logo also reflects the natural environment of the area, in particular the pine trees and the iconic shape of Mount Etna as its backdrop.

slideshow
role:
brand & logo concept;
logo development & design
 
Centro Sicilia, Shopping Centre (Signage)
Catania, Italy; 2011

Centro Sicilia is a regional shopping centre on the outskirts of Catania, Sicily, Italy, which opened in June 2011.

The project was designed by architectural firm Design International.

The layout for the shopping centre was divided into 4 distinct areas, each dedicated to a specific purpose within the mall, namely the 'Family Mall', 'Fashion Mall', a 'Market' area and the 'Young Mall'.

As part of the architectural contract, Rupert Jaeger was asked to develop four icons, which would allow the customer to identify where they are in the mall, while keeping a sense of consistency throughout.

Rupert developed four icons, which shared a basic common shape, but were easy to distinguish because of their own unique variations and colour schemes, which took inspiration from the architecture of each respective area of the mall.

slideshow
role:
signage concept;
signage development & design
Eurosia, Lifestyle Shopping Mall
Parma, Italy; 2009

Centro Commerciale Eurosia is a regional shopping centre in Parma Italy, which opened in 2009.

The project was designed by architectural firm Design International.

In 2008, Rupert Jaeger was asked to develop an identity and logo for the centre, which would create a balance to the sharp exterior architecture, while also reflecting an importance of the exterior landscape of the shopping centre.

slideshow
info@rupertjaeger.com