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strategy & leadership relationship building & the story branding videos brochures websites
 
DI Leasing, Luxury Retail Leasing Consultancy
London, UK; 2010 - 2014

DI Leasing is an internationally renowned consulting company, specialising in luxury retail leasing, property and shopping centre management. The company was founded in 2010, as a sister company of award winning architecture firm Design International (DI).

Rupert Jaeger was responsible for the production and upkeep of the firm's corporate marketing, including all corporate brochures.

This responsibility would usually entail the creation of the overall brochure concept, story structure, writing of all text and the selection of relevant content. In the early years of DI Leasing, Rupert would also personally create the layout and final design of such brochures.

As his team grew, the final brochure design would usually be implemented under Rupert's supervision by a Graphic Designer of his team. The brochure shown here is the latest version, which was produced in May 2014

slideshow
role:
concept & story structure;
copywriting and content production;
final design production/supervision
related:
DI Leasing (Branding)
 
Nave de Vero, Shopping Centre
Venice, Italy; January 2014

Nave de Vero is an upmarket Shopping Centre that opened in Marghera, near Venice, Italy, in April 2014.

The name of the centre translates as 'Ship of Glass', which is a reference to both Venice's sea trading history as well as the project's architecture. Nave de Vero was designed by architect Davide Padoa of Design International (DI).

In March 2014, Rupert Jaeger submitted the project, on behalf of Design International, for the European Property Awards. The entry was prepared in the form of a brochure, which subsequently was used as part of the marketing campaign around the opening of Nave de Vero.

Rupert's responsibility was the story concept and structure in line with the award entry requirements, copywriting of all text, selecting of relevant material, taking of all architectural photographs of the centre and creating the basic layout for the brochure, which was then finalised under Rupert's supervision by the DI in-house Graphic Design team.

Nave de Vero went on to win the European Property Awards in July 2014.

slideshow
role:
concept & story structure;
copywriting and content production;
architectural photography
final design production/supervision
related:
awards
 
Centerfalls, Designer Outlet Resort
Beirut, Lebanon; November 2013

Centerfalls is a Designer Outlet Resort currently under development in Metn, an upmarket area of Beirut, Lebanon. The project will be the first of its kind, offering a unique combination of luxury designer brands at outlet prices, as well as upmarket leisure and entertainment facilities.

In late 2013, Rupert Jaeger was leading a B2B marketing campaign to generate leasing contracts for future tenants of Centerfalls, and as part of this was in charge of the production of a comprehensive project brochure, with the particular focus on three production tasks:

Firstly, the conduction of in-depth market research, including analysis and categorisation of the local catchment area. Secondly, the creation of a story concept that would aid the strategic objectives of the brochure and the wider campaign; the production of all content; as well as copywriting of all text. And thirdly, the supervision of the layout and design of the brochure, which was developed by Memac Ogilvy, who acted as local branding and PR consultant.

Rupert was also responsible for the accuracy of the architectural concept, brand identity and the appropriate representation of the three stakeholders of this project

slideshow
role:
market research & analysis;
concept & story structure;
copywriting and content production;
design supervision
related:
Centerfalls campaign
 
Cleopatra Mall, Luxury Retail & Leisure Development
Cairo, Egypt; November 2010/February 2012

Cleopatra Mall is a large mixed-use development currently under construction in Cairo, Egypt and set to open to the public in early 2017. The project will feature a mix of high-end & luxury retail, leisure and entertainment facilities, with an artificial outdoor lake and waterfall, surrounded by restaurants and bars. The architectural concept was created by Davide Padoa of Design International.

In mid 2010, DI Leasing, sister company of Design International, was put in charge of the leasing activities for the development. As part of these efforts, Rupert Jaeger was given the task to create a comprehensive leasing brochure, in order to provide crucial information to potential future tenants of Cleopatra Mall.

Rupert was in charge of all aspects of this brochure, including market research, story concept and design development. In addition, Rupert coordinated the different interest of the three stakeholders of this project: Design International (Architecture, Branding & Design), Cleopatra Group (Property Development) and DI Leasing (Luxury Leasing).

read more
role:
market research & analysis;
story concept & structure;
copywriting & content production;
design development;
stakeholder management
related:
Cleopatra Mall campaign
 
Morocco Mall, Destination Mall
Casablanca, Morocco; December 2011

Morocco Mall is an award winning Destination Mall in Casablanca, Morocco, which opened in December 2011. The Mall was developed by Groupe Aksal and the architectural concept was created by Davide Padoa of Design International.

In conjunction with a marketing campaign around the opening of Morocco Mall, Rupert Jaeger was asked to create brochure about the project, which would present the unique architectural design of Morocco Mall and market it as one of the most successful projects of Design International.

Rupert was in charge of all aspects of this brochure, including story and design concept, copywriting of all text, selection of all images and other content, as well as the implementation of the final layout of the brochure.

slideshow
role:

concept & story structure;
copywriting & content production;
design & final layout

related:
Morocco Mall concept video
info@rupertjaeger.com