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Centerfalls, Designer Outlet Resort
Beirut, Lebanon; May 2013

Centerfalls is a Designer Outlet Resort currently under development in Metn, an upmarket area of Beirut, Lebanon. The project will be the first of its kind, offering a unique combination of luxury designer brands at outlet prices, as well as upmarket leisure and entertainment facilities. The architectural concept for Centerfalls was developed by Davide Padoa of Design International.

In mid 2013, Rupert Jaeger was given the task to create a video to promote Centerfalls, both as an architectural project by Design International, as well as a retail & leisure development by SIDcom, the property developer. As such, the video was also an essential component of a wider B2B marketing campaign to help generate leasing contracts for future tenants of Centerfalls.

Rupert was in charge of all aspects of this project, including concept and story development, as well as acting as producer and director of the video.

watch video
role:
concept, script & storyboard;
producer;
director;
first edit
related:
Centerfalls campaign
 
Mall of Tangier, Retail, Entertainment & Culture Destination
Tangier, Morocco; February 2012

Mall of Tangier is a retail, entertainment & culture destination, currently under development in Tangier, Morocco. The project is the central component of a wider regeneration effort, which will transform the port area of Tangier into a new city district with residential, commercial, cultural and recreational facilities, including a new urban park. Mall of Tangier is developed by Groupe Aksal and was designed by Davide Padoa of Design International.

In early 2012, Group Aksal entered Mall of Tangier into a development and architectural competition by the City authorities with the aim to find the best proposal for this essential component of an already existing masterplan for the port regeneration.

Rupert Jaeger was given the task to produce a video that would explain the architectural concept and therefore help win the competition. Rupert was in charge of all aspects of this project, including concept and story development, as well as taking on the roles of producer and director.

The video was presented to the city authorities at the end of February 2012, and subsequently Group Aksal was awarded the development of Mall of Tangier.

watch video
role:
concept, script & storyboard;
producer;
director;
first edit
 
Morocco Mall, Destination Mall
Casablanca, Morocco; December 2011

Morocco Mall is an award winning Destination Mall in Casablanca, Morocco, which opened in December 2011. The Mall was developed by Groupe Aksal and the architectural concept was created by Davide Padoa of Design International.

In the run up to the spectacular opening ceremony of Morocco Mall, Rupert Jaeger was asked to create a concept video, which would put emphasis on the architectural philosophy behind the project. The intention was to direct some of the public and media attention around the mall's opening to the project's architect Davide Padoa and his company Design International.

Within a very small timeframe, Rupert created a minimal, yet effective animation, which was based on 3D renders of Morocco Mall. The animation visually explains the architectural philosophy, the project layout and its main components, which is supported by a voice over giving further information.

To date, this simple animation has attracted over 300,000 views on youtube, with countless comments admiring the architecture of this award winning project.

watch video
role:
concept, design & animation;
voice over script;
full edit
related:
Morocco Mall brochure
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